Photorealistic CGI
Limitations have been the cause of so many problems for agencies and design companies alike. Whether it's making an advert for something that doesn't - or couldn't - physically exist or gathering resources needed for a particular project, limitations have always caused hold ups to the workflow and even resulted in cancellations and missed deadlines. That was, however, until CGI became more commonplace.
Thanks to it's instantly impressive results and much more affordable prices, CGI is becoming more and more popular in advertising and countless other commercial projects. But with this becomes a whole new scope of opportunity. Suddenly everything is possible; you no longer have the limitations of the real world, just the limitations of your imagination. You can see ideas and thoughts come to life in realtime, and proceed to interact with and modify them until it's exactly as you pictured it.